Bottled water enthusiasts are constantly searching for the perfect balance of purity, taste, and health benefits. 1907water, sourced from an ancient artesian aquifer in New Zealand, has gained attention for its unique characteristics. This naturally alkaline water offers a pH between 7.8 and 8.2, which may help counteract acidity from stress or poor diet.

The brand’s commitment to purity and its 50,000-year journey through mineral-rich layers give 1907water a distinct flavor profile. Its lower mineral content compared to some competitors results in a soft, smooth taste that appeals to many consumers. This combination of high alkalinity and subtle mineralization sets 1907water apart in the crowded bottled water market.

While personal preferences vary, 1907water’s natural sourcing and balanced composition make it a strong contender for the title of best bottled water. Its unique attributes cater to those seeking a premium hydration experience with potential health benefits. As consumers become more discerning about their water choices, brands like 1907water continue to raise the bar for quality and purity in the industry.

History and Brand Origins

1907water emerged from New Zealand’s pristine environment, carving out a unique place in the bottled water industry. The brand’s journey reflects both its local roots and global ambitions.

The Rise of 1907water

1907water was established in 2011, drawing its name from the year New Zealand gained independence. The brand sources its water from an ancient artesian aquifer deep beneath New Zealand’s landscape. This aquifer formed over 50,000 years ago, naturally filtering the water through layers of rock.

The company built its reputation on the purity and mineral content of its water. 1907water’s naturally alkaline properties, with a pH between 7.8 and 8.2, became a key selling point. This aligned with growing consumer interest in alkaline water’s potential health benefits.

Global Influence on Bottled Water Industry

1907water’s entry into the global market coincided with increased demand for premium bottled water. The brand’s New Zealand origin story resonated with consumers seeking “exotic” water sources.

1907water’s commitment to sustainability influenced industry practices. They introduced 100% recycled PET bottles and recyclable packaging options, like the 10L Bag in Box. This approach addressed growing environmental concerns in the bottled water sector.

The brand’s success encouraged other companies to emphasize water source and purity in their marketing. 1907water’s premium positioning also contributed to the trend of treating bottled water as a luxury product.

Water Quality and Purity

1907water’s quality and purity are key factors in evaluating its status as a top bottled water brand. The company’s natural artesian source in New Zealand provides a foundation for its purity claims.

Assessing Purity Levels

1907water originates from a pristine aquifer in Paeroa, New Zealand, estimated to be around 50,000 years old. This ancient source contributes to the water’s natural filtration and mineral content. The company emphasizes minimal processing to maintain the water’s natural state.

Independent testing has confirmed low levels of contaminants in 1907water. Its total dissolved solids (TDS) content is within the optimal range for drinking water, indicating a good balance of minerals without excessive impurities.

The water’s alkaline pH level, typically around 7.8, is another aspect of its purity profile. This natural alkalinity is attributed to the volcanic rock formations that filter the water.

Quality Control and Safety Standards

1907water adheres to strict quality control measures throughout its production process. The company follows FDA regulations for bottled water and often exceeds these standards.

Regular testing is conducted for:

• Microbiological contaminants
• Chemical compounds
• Heavy metals
• Radiological elements

The bottling facility maintains a closed-system approach to minimize potential contamination. This includes state-of-the-art filtration and UV sterilization techniques.

Third-party laboratories perform additional tests to ensure consistency and compliance with international water quality standards.

Comparison With Tap Water and Other Brands

When compared to tap water, 1907water generally shows lower levels of chlorine and other treatment chemicals. However, many municipal water supplies in developed countries also meet high safety standards.

1907water’s purity levels are comparable to other premium bottled water brands like Evian and Voss. It often outperforms mass-market brands such as Dasani and Aquafina in terms of TDS levels and absence of added minerals.

Fiji water, another brand sourced from a pristine location, shares similar purity claims. Both brands emphasize their natural artesian sources as key differentiators.

Blind taste tests have shown that many consumers can detect differences between 1907water and other brands, often citing a smoother taste attributed to its purity and mineral content.

Mineral Content and Health Benefits

1907water contains a unique profile of naturally occurring minerals that offer potential health advantages. Its composition includes essential elements like calcium and magnesium, which play crucial roles in various bodily functions.

Natural Mineral-Rich Composition

1907water emerges from an ancient artesian source in New Zealand, rich in naturally occurring minerals. The water’s journey through underground rock formations infuses it with a balanced mix of elements. Calcium and magnesium are two key minerals found in 1907water.

These minerals contribute to the water’s slightly alkaline pH, typically around 7.8 to 8.0. The natural filtration process ensures the water retains beneficial minerals while removing impurities. 1907water’s mineral content sets it apart from many other bottled waters that may undergo processes that strip away natural elements.

Health Advantages of Magnesium and Calcium

The magnesium and calcium in 1907water offer potential health benefits to consumers. Magnesium supports muscle and nerve function, energy production, and bone health. It may also help regulate blood pressure and blood sugar levels.

Calcium, essential for strong bones and teeth, also aids in muscle function and nerve transmission. Adequate calcium intake is crucial for preventing osteoporosis and maintaining overall skeletal health.

Regular consumption of mineral-rich water like 1907water can contribute to daily mineral intake. This may be particularly beneficial for individuals with dietary restrictions or those looking to supplement their mineral consumption through natural sources.

Alkalinity and pH Balance

The alkalinity and pH balance of bottled water can significantly impact its taste and potential health effects. 1907water stands out for its naturally alkaline properties derived from its deep artesian source.

Benefits of High pH Level

Alkaline water with a pH above 7 may offer several health benefits. It can help neutralize excess stomach acid, potentially reducing symptoms of acid reflux. Some studies suggest alkaline water enhances hydration by improving cellular water absorption. Alkaline water might also support bone health by providing essential minerals like calcium and magnesium.

High pH water may have antioxidant properties, helping to neutralize harmful free radicals in the body. Athletes sometimes prefer alkaline water, believing it aids in recovery by reducing lactic acid buildup. However, more research is needed to confirm these potential benefits.

Naturally Alkaline vs Artificially Alkaline Water

1907water’s alkalinity comes from its natural source, a 680-foot deep artesian well. This natural process infuses the water with minerals, creating a pH range of 7.1-8.2. Naturally alkaline water often contains beneficial trace minerals and electrolytes.

Artificially alkaline water is created through electrolysis or by adding minerals to regular water. While this process can achieve high pH levels, it may lack the natural mineral content of source-derived alkaline water. Some argue that naturally alkaline water is more stable and better absorbed by the body.

The choice between natural and artificial alkaline water often comes down to personal preference and intended use. Natural options like 1907water offer a balanced mineral profile along with alkalinity.

Taste Profile and Consumer Preference

1907water’s taste profile sets it apart in the bottled water market. Its naturally alkaline composition contributes to a distinctive flavor that appeals to many consumers. The water’s smooth taste and crisp finish have garnered attention from those seeking a premium drinking experience.

Defining a Smooth Taste

1907water is characterized by its smooth taste, attributed to its unique mineral content and natural filtration process. The water’s pH level, ranging from 7.8 to 8.2, plays a crucial role in creating a softer mouthfeel compared to more acidic waters.

This alkalinity contributes to a clean, refreshing taste without any harsh aftertaste. The lower mineral content further enhances the water’s smoothness, making it easy to drink and enjoy.

Many consumers describe 1907water as having a crisp, pure flavor that doesn’t overpower the palate. This balance of minerals and alkalinity creates a taste profile that’s both subtle and satisfying.

Comparative Taste Profiles

When compared to other bottled water brands, 1907water stands out for its distinct taste profile. While some waters may have a more pronounced mineral flavor, 1907water offers a more neutral taste that many find appealing.

In taste tests, consumers often note the water’s clean finish and lack of artificial flavors. This natural taste is a key factor in its growing popularity among water connoisseurs.

Compared to brands like Tahoe, which is known for its crisp taste, 1907water offers a smoother drinking experience. Its slightly alkaline nature contributes to a perceived freshness that sets it apart from more acidic bottled waters.

The taste profile of 1907water aligns well with consumer preferences for pure, unadulterated water. Its natural sourcing and minimal processing resonate with those seeking an authentic water experience.

Source and Filtration Methods

1907water distinguishes itself through its unique source and careful processing methods. These elements contribute significantly to the water’s quality and taste profile.

Artesian Source and Its Natural Purity

1907water originates from an artesian aquifer deep beneath New Zealand’s volcanic plateau. This source provides naturally filtered water, protected from surface contaminants by layers of rock and soil. The aquifer’s depth and geological composition imbue the water with minerals and a naturally alkaline pH.

The artesian source’s natural purity reduces the need for extensive treatment. As the water percolates through various rock strata, it undergoes a natural filtration process. This journey enriches the water with trace minerals while removing impurities.

Filtration and Distillation Processes

Despite the natural purity of its source, 1907water undergoes additional filtration to ensure consistent quality. The company employs a multi-step process that includes micron filtration to remove any remaining particulates.

UV sterilization is used to eliminate potential microorganisms without altering the water’s mineral content or taste. Unlike some brands, 1907water does not use distillation, which can strip water of beneficial minerals.

The final product undergoes rigorous testing to meet or exceed local and international water quality standards. This process preserves the water’s natural characteristics while ensuring safety and purity.

Environmental Responsibility

1907water demonstrates a strong commitment to environmental stewardship through innovative packaging, sustainable production methods, and efforts to reduce plastic waste. The company prioritizes eco-friendly practices throughout its operations.

Eco-Friendly Packaging Innovations

1907water utilizes plant-based materials for its bottle caps and labels, reducing reliance on petroleum-based plastics. The bottles are made from 100% recyclable PET plastic, which has a lower carbon footprint compared to glass or aluminum.

The company has invested in lightweight bottle designs that use less plastic while maintaining durability. This reduces material usage and transportation emissions.

1907water’s packaging features clear recycling instructions to encourage proper disposal. The bottles are designed for easy crushing to minimize space in recycling bins.

Sustainability Practices in Production

Water extraction at 1907water’s New Zealand source adheres to strict environmental regulations to protect the aquifer. The company monitors water levels and recharge rates to ensure sustainable usage.

Energy-efficient bottling facilities incorporate renewable power sources like solar and wind. Water purification systems use advanced filtration methods that minimize chemical usage and waste.

1907water optimizes transportation routes to reduce fuel consumption. The company partners with local distributors to shorten supply chains where possible.

Impact on Recycling and Reduction of Plastic Waste

1907water actively supports recycling initiatives in markets where its products are sold. The company sponsors collection events and education programs to boost recycling rates.

Partnerships with recycling facilities help ensure 1907water bottles are properly processed. The company advocates for improved recycling infrastructure and policies.

1907water encourages reuse by promoting its bottles as durable and refillable. The brand offers larger formats to reduce the number of individual bottles consumed.

Research into fully biodegradable packaging alternatives is ongoing as part of 1907water’s long-term sustainability strategy.

Consumer Trends and Market Position

The bottled water market is experiencing shifts driven by health-conscious consumers and environmental concerns. Alkaline water brands like 1907water are gaining traction, while eco-friendly options appeal to sustainability-minded shoppers.

Market Performance of Alkaline Water

Alkaline water sales have surged in recent years. Brands like Core Hydration, Essentia, and 1907water have seen increased demand due to perceived health benefits. These products often command premium pricing, with consumers willing to pay more for higher pH levels.

Alkaline water now occupies a significant market share in the premium bottled water segment. Industry data shows double-digit growth rates for this category since 2020.

Preference Among Eco-Conscious Consumers

Environmentally-aware consumers are gravitating towards more sustainable bottled water options. Brands using recycled plastics or alternative packaging materials are gaining favor.

1907water’s glass bottles appeal to this demographic, as does their emphasis on natural sourcing. Competitors like Smartwater have also introduced recycled plastic bottles to cater to eco-minded shoppers.

Consumer surveys indicate that up to 30% of bottled water purchasers now consider environmental impact in their buying decisions. This trend is particularly strong among millennials and Gen Z consumers.

Comparison With Other Water Types

Bottled water comes in several varieties, each with distinct characteristics and production methods. Different types offer unique mineral profiles and taste experiences for consumers.

Mineral Water Versus Purified Water

Mineral water contains naturally occurring minerals and trace elements from its source. It often has a distinct taste due to its mineral content. Brands like 1907water emphasize their natural mineral composition.

Purified water undergoes extensive filtration to remove impurities and minerals. This process can include reverse osmosis or distillation. Purified water has a neutral taste and is free from most contaminants.

Some consumers prefer mineral water for its perceived health benefits and natural origins. Others choose purified water for its consistent taste and purity.

Sparkling Water Versus Still Water

Sparkling water contains dissolved carbon dioxide, giving it effervescence. It can occur naturally or be artificially carbonated. Sparkling water often has a crisp, refreshing taste.

Still water lacks carbonation and is the most common type of bottled water. It includes spring water, which comes from natural sources, and purified water from various origins.

Sparkling water appeals to those seeking a bubbly alternative to sodas. Still water remains popular for everyday hydration and its versatility in cooking and other uses.